Sweepstakes Rules Explained: My Comprehensive Sweepstakes Guide

Last Updated on 14.02.2025
Fact checked by: Alex Cabal

For decades sweepstakes events have been a great way for companies and institutions to attract customers or draw attention to a product, but with the outbreak of social media their popularity literally exploded.

However, not everybody knows that this kind of giveaway must comply with very strict sweepstake rules, to prevent potential abuse of this model. Whether you wish to organize your own sweepstake, or you want to take part in one, this guide will provide you with all the nitty-gritty about sweepstake’s eligibility requirements, methods of entry, winners’ selection, and more.

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What are sweepstakes?

Plain and simple, a sweepstake is a promotional event in which a prize is awarded to a winner, randomly picked from participants; in fact, chance is the only determining factor in winning in a sweepstakes. However, don’t miss our article on how to win in sweepstakes casinos for a deeper insight on sweepstakes mechanics.

You’ll also be happy to know that basic characteristics of sweepstakes include the free entry to the contests, and the fact that any purchases will not increase favorable odds, which guarantees everyone an equal chance of winning, regardless of whether you are broke or a member of the Kardashian family.

The Most Important Sweepstakes Rule: No Purchase Necessary

The law says that sweepstakes casino players have an equal chance to win whether they pay or not. So, free entrance is a common feature of all legit sweepstakes casinos.

Online Sweepstakes Rules & Regulations

Because the sweepstakes model is prone to possible abuse, this type of contest has become tightly regulated over time, and there are currently specific requirements to be met when drafting rules for a sweepstakes event. But how do you write a sweepstakes rule? What should be taken into consideration? How to tell if a sweepstakes is legitimate? Fear not, to dispel your doubts we can break down the basics of sweepstakes’ rules as follows:

Eligibility:

Where there are eligibility requirements for participation, these must be clearly stated in the sweepstakes rules. Such criteria may include age, place of residence, and other aspects, depending on local regulations and the specific context.

Entry methods:

Although in some cases purchases are an available option, every sweepstake contest must offer at least one free, alternative method of entry (AMOE) and disclose it in their sweepstake rules. In fact, legitimate sweepstakes will never force you to make a purchase to participate.

Sweepstakes prizes:

Prizes can vary widely, ranging from a sports car to a fat check to a blender; sweepstake rules must include a detailed description of the nature or value of the prizes and in which form the prize is awarded.

Winner selection and notification:

Even if you are very talented, in a sweepstakes no one cares: winners are chosen purely by chance, and in the sweepstake rules, this should be disclosed clearly. It is also common practice to rely on a third party to choose and notify the winner, and it is especially important to specify “how” the winner is to be notified.

Compliance best practices:

One of the most important aspects in sweepstake rules is transparency; you certainly don’t want angry participants knocking on your door and calling you a scammer. The rules should clearly state the start and end date of the content, whether or not there are special exclusions, the winning odds, and everything might be relevant for participants to understand how the contest works.

How to stay safe when playing sweepstakes casinos

To doTo avoid
Be clear on the fact that no purchase is necessary to participateBe vague
Disclose clearly any participation requirements (age, location, number of participants, etc)Suggest that specific actions might increase winning chances
Check your state’s local regulations, which may include specific sweepstakes requirementsPush participant to make a purchase
Be sure to comply with relevant laws when it comes to handling contact information collected during the contest

Best casinos that use sweepstakes model

When online casinos began to realize the potential of this format, sweepstakes casinos popped up like mushrooms. To briefly define ‘what is a sweepstakes casino’, you could say that they are platforms that operate according to the sweepstakes model, offering participation without the need for purchases, and the chance to win prizes.

Through this model, sweepstake casinos are allowed to provide their service even where regular gambling is not permitted, and here below we reviewed some of the best casinos operating within this system.

Stake.us

Stake.us: Pros & Cons
Stake.us: Pros & Cons
  • Hundreds of slots
  • Generous Coins allocation
  • Stake Originals
  • No mobile app

Stake.us offers its members the possibility to access any of its over 800 games – including slots, classic table games, live dealers and some exclusive Stake Originals – for free, through the allocation of free Gold Coins and Stake Cash. These Coins are awarded through welcome bonuses, daily reloads, challenges and much more. Stake.us also allows players to redeem their SC winning for real-money prizes, once the x3 wagering requirement has been met.

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Sweeptastic

Sweeptastic Pros & Cons
Sweeptastic Pros & Cons
  • Good variety of games
  • Loyalty program
  • Mobile compatible website
  • No live casino

Sweeptastic’s impressive game library spans from slots, to blackjack, baccarat, video poker and more, all of which are accessible with no purchase needed. Sweeptastic provides members with Lucky Coins and Sweep Coins through regular bonuses and promotions, and players’ loyalty is rewarded through the loyalty program, awarding additional bonuses and benefits. Additionally, although no app is available, Sweeptastic’s website is compatible with any device.

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Golden Hearts Games

Golden Hearts Games Pros & Cons
Golden Hearts Games Pros & Cons
  • Daily Visit Bonuses
  • Friends referrals
  • Charity funding
  • Plain website

Golden Hearts Games is a sweepstake casino known for its charitable mission; in fact, although it is possible to participate completely for free, every time a player makes a purchase, GHG donates 2% of the price to a charity of the player’s choice. Besides supporting good deeds, GHG also offers everything you would expect from casino entertainment, from slots, to blackjack, scratch cards, and daily promotions.

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Fortune Coins

Fortune Coins Pros & Cons
Fortune Coins Pros & Cons
  • Daily login bonus
  • Progressive slots
  • Over 200 games
  • Few table games

Fortune Coins’ selection of free-to-play games boasts a well-rounded offer, covering different genres, from classic slots to megaways, progressive slots, Fish games and video poker, all from reputable providers such as Paytech, Netent and Red Tiger. The platform makes sure that players never run out of Coins by offering many free allocation options, including welcome bonuses, daily login bonuses, social media giveaways and much more.

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Chumba Casino

Chumba Casino Pros & Cons
Chumba Casino Pros & Cons
  • User-friendly interface
  • Slingo available
  • Good selection of slots
  • No phone support

Chumba Casino is another great choice for players looking for free and fun gameplay.

Free Gold Coins and Sweep Coins are awarded regularly through welcome bonuses, daily logins, social media competitions, special promotions and even mail requests. Once supplied with Coins, players can use them in any of the over 100 games available on the platform -ranging from slots to roulette, blackjack and even slingo- for a chance to redeem their SC winnings for real-money prizes.

Final thoughts

Whether you plan to hold your own sweepstakes or simply want to ensure that the one you are entering is not a scam, it is essential to know the sweepstakes requirements.

This article highlighted the basics of sweepstake rules, from the necessity to guarantee free entry to the random choice of the winner, to the importance of transparency, and hopefully everything you always wanted to know about sweepstake giveaways.

However, if you want to play it safe, the casinos reviewed fully comply with all the relevant regulations, and are a great choice in case you decide to enter a sweepstakes by walking a well-paved route.

Our top sweepstakes casino bonuses in 2025

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Sweepstake rules FAQ

❓ What are Sweepstake rules?

To qualify as a sweepstakes, a giveaway must meet specific requirements, including ensuring a free method of entry. For more on sweepstakes rules, don’t miss my full article.

👀 Do casinos offer sweepstakes?

Yes, many online casinos operate under the sweepstake model; feel free to refer to my complete article for a review of the best sweepstake casinos.

🤑 Can I win money at sweepstake casinos?

Many sweepstake casinos offer the chance to redeem SC winnings for real-money prizes, upon account verification; take a look at my sweepstakes casino verification time’s article for more on this topic.

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